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The seller wants $100k. The 70% rule says $80k. That deal isn't dead.It's a retail buyer deal — and this tells you what you can safely pay in 60 seconds.

A retail buyer using FHA, VA, USDA or conventional financing pays close to full market value — so the house an investor won't touch at $80,000 often still pays you at $95,000 to the seller. Drop in the comps, repairs and your profit target. Green light means make the offer.

  • No signup to run the math
  • Works on your phone
  • Retail vs wholesale, side by side
Renovated single-family home with a SOLD sign in the front yard

Maximum Allowable Offer

Green light

$182,450

Average comp value$265,000
Projected sold price$238,500
Total expenses- $36,050
RBP net profit$29,800
Wholesale net profit$14,200

Example analysis. Your numbers update as you type.

1,000+

investors trained on the Retail Buyer Program

60 seconds

from address to a go / no-go answer

$0

to run every analysis you want

The deal that dies every week

You didn't lose the deal. You used the wrong exit.

Your cash buyers all quote the same 70% of ARV, so every seller who needs real money hears a lowball and hangs up. But the finished house doesn't sell to an investor — it sells to a family with a mortgage, and they pay close to full market value. That gap is the whole business, and almost nobody is measuring it.

  • 70% rule says $80,000. Seller says $100,000. Nobody gets paid.
  • Retail buyer with financing pays near market — no cash-buyer list needed.
  • This tool shows both exits on the same house, side by side.
8 dealssince June 1st
I've only been doing this since June 1st and I've already closed 8 deals using the systems he teaches. I just closed one for $22,430.

Darryl · Wholesaler · RBP student

Read the full case study
~$35k neton a deal that was dead
We could only pay $80,000 and the seller wanted $100,000. We listed at $150k, six offers came in the first weekend, and we still netted around $35k.

Paul Mayers · Myers House Buyers · Augusta, GA

Read the full case study
Profit signal

Green light = make the offer. Red light = walk away.

No more guessing. The calculator turns your profit target into a simple stoplight, so you know in seconds whether a deal is worth chasing. Click any card below to load the example in the calculator.

See your stoplight — free
Try this interactive demo

Play with a deal before you sign up.

Move the numbers. See the stoplight change in real time. This is the same math the full calculator runs — just faster.

$100k$600k
$50k$500k
Condition

Repairs estimated at $20/sqft

Maximum Allowable Offer

Green light

$200,000

Projected sold price$225,000
Repair estimate$30,000
RBP net profit$45,000
Wholesale net profit-$35,000

This deal hits your profit target. The math says make the offer.

See your biggest payday — free

Deals that only worked because the numbers came first.

Real students, real closings — every quote links to the full case study so you can check it yourself.

8 dealssince June 1st
I've only been doing this since June 1st and I've already closed 8 deals using the systems he teaches. I just closed one for $22,430.

Darryl · Wholesaler · RBP student

Read the full case study
~$35k neton a deal that was dead
We could only pay $80,000 and the seller wanted $100,000. We listed at $150k, six offers came in the first weekend, and we still netted around $35k.

Paul Mayers · Myers House Buyers · Augusta, GA

Read the full case study

Three steps. One clear answer.

1

Enter the property

Address, square footage and condition — Pretty, Yucky or Scary. Repairs are estimated for you from the condition you pick.

2

Set your profit target

Tell it what you want to make. Nine expense lines flip between dollars and a percentage of the sold price, so the math matches your market.

3

Get the green light

Your maximum allowable offer, net profit, and the wholesale comparison — with a stoplight telling you whether to make the offer or walk.

Certified deal-life content

If these hurt, the calculator is free.

We've all made the "eh, it's probably fine" offer. Let's not do that again. Punchlines rotate — refresh in a new session for a fresh batch.

Me: I'll just do the math in my head
Investor buried in paperwork at a kitchen table

The math, 45 minutes later:

Wholesaler: ARV is easily $340k
Person giving a skeptical side-eye while holding a clipboard

The comps: three sales, all 2019

Buyer texts 'quick question' at 9pm
Investor sitting in a car staring at a phone in disbelief

My entire spread, holding its breath:

Me: "so what is it per square foot?"
Two contractors shrugging in a gutted living room

Both contractors, in perfect unison:

Wholesale exit: $12k
House flipper celebrating in front of a home

Retail buyer exit: $41k. Same house.

Same deal. Different exit.
Person handing over house keys on a front porch

Twice the check, none of the guesswork.

Everything the old calculator did — faster, and easier to read.

Max allowable offer, instantly

Set your profit target and the calculator tells you the highest price you can pay and still hit it.

Retail vs wholesale, side by side

Both exits run on the same inputs, so you can see which strategy actually pays more on this house.

Expenses your way

Nine expense lines, each flipping between a flat dollar amount and a percentage of the sold price.

Every property saved

Analyses live in your account, so you can revisit numbers and compare deals whenever you want.

Run your next deal in 60 seconds.

The math is free and always will be. Create an account only when you want every property saved to your dashboard.

See your biggest payday — free

No card. No signup required.

See your biggest payday — free